About Your Designer
By: JRA House of Design
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I was born and raised in Berkeley, California and have lived in Southern California since 1989. I am the proud father of three and have been married for 21 years 

          I have a strong opinion about the fashion industry and how fashion and clothing should be understood.  My goal is to create clothing that stirs the heart and inspires the imagination of the one who wears it. I want the women who wear my dresses to feel like they have stepped into a movie and have become a part of its magic...

I have enjoyed 29 years in the garment construction industry. I began in Berkeley, Ca. teaching myself the art. I then attended UC Santa Barbara and moved on to earn a degree from the Fashion Institute of Design and Merchandising (FIDM), Log Angeles. My areas of expertise include and are not limited to the following: pattern drafting, design and construction, general alterations, reconstructions, couture, formal dresses and costuming.  

I believe women of today spend too much time contorting their bodies in order to meet the current standards of fashion. Fashion is far too fickle and unstable a thing to devote that many heartstrings to it.  My philosophy is simply to make the clothes fit the woman and not to make the woman fit the clothes. Fashion is to be used as a means of expression and creativity,not a standard of life or a measure of weight. To be overly concerned about how a curve goes funny is very unattractive. It is very attractive, however, to see a person who is confident about the ‘unique exceptions’ of their body and strut their stuff as is. For example, a gap in the teeth will matter very little to those around the one who loves to laugh and smile. They will barely notice the imperfection because the joy is what radiates most.  I try to emulate this attitude in all my designs."